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Boobyball PSA for Rethink Breast Cancer.

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PSA, Commercial

Boobyball is what happens when we decide breast cancer doesn't have to be bleak, fundraising doesn't have to be boring, and that showing up is the most powerful thing we can do. For one night we celebrate that. Loudly. Together.Boobyball. This is what showing up looks like.

Boobyball

Oct 16th, 2026 at Rebel Toronto

Get tickets now at boobyball.ca

Dentsu Creative Canada partners with Rethink Breast Cancer​

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Directed by Jessica Hinkson​

Cinematography by  Santiago Trugeda

Produced by Liz May

Production Design by Pragati Kaushal

Wardrobe by Tricia Hall

VO by Jen Pogue

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© 2026, Jessica Hinkson

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